It’s a Lot Like Fishing :: How to Convert Facebook Fans Into Customers [Infographic]

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cCOne of the biggest challenges with social media has been identifying the return on investment. A study recent by Syncapse, indicated that a Facebook “like” could be worth up to $174. While businesses and social media marketers alike understand the necessity of building a Facebook following, for many the conversion from fan to paying customer is still puzzling.

According to digital engagement firm the Abbi Agency, making the conversion is like fishing — you have to set the bait and reel them in. They’ve created a three-pronged strategy for using Facebook to drive traffic, and you’ll find their infographic below.

Converting Facebook fans into paying customers on Facebook and other social media pages is a lot like fishing: It takes: 

1. Patience

2. Knowledge of conversation rates, and 

3. strategic thinking. 

Facebook fans, like fish, are fickle. They get distracted and they lose interest. We never want this to happen and we want our social media sites to offer more then just simple announcements about our business.  It keeps your business and brand in front of them more often, and they enjoy reading the content.  

Your Social Media Content Goal is: 

STEP 1. Post 50% Engaging Content which includes text updates like questions and fill-in-the-blanks, links to awesome third party content, and photos that are funny, inspiring and educational. Watch how these will keep people interested in your social pages.

THE GOAL is to get clicks in the form of: likes, comments, and link views. We want to make sure that we are giving away content that is: easy to click, easy to consume, and easy to swallow.

THIS IS KEY: Always remember that because of Facebook's algorithms, the more clicks you get today, the more visible your posts will be tomorrow --- including the ones with baited hooks.

STEP 2. Post 50% Promotional Content. Types of promotional content are in the form of announcements, videos, posters, photos, and even Blogs written specifically from an your companies perspective.

THE GOAL here is to get fans to taste, the bait, chase the bait, take a bite and get reeled in. We're going to be posting engaging content first, then promoting our own content.  We need to do so continuously and consistently.

THE KEY: We're building the Facebook algorithm for your page so that your promotional posts are seen by many of your followers and their friends, rather then a few.

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If you want to learn more about social media marketing, follow the Web We Weave blog and all our other social media sites. We're constantly writing and finding great information about marketing, social media and Web secrets.  We're also starting a newsletter that will provide you will all types of marketing research, ideas, and tips.

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Social Media and Marketing Info Graphics on Pintrest

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SOURCES: 

Infographic and information from Post Planner

Study from Syncapse

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The strategies hackers use to break into your site can be complicated but the results are usually

pretty simple – lost revenue. Here are the 10 most common threats identified by the Open Web
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1. Injection.

It's not uncommon for web applications to have injection flaws, especially SQL injection flaws. A hacker who finds one will send malicious data as part of a command or query. The attacker's message tricks the app into changing data or executing a command it was not designed to obey.

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Many web applications don't do enough to protect sensitive data such as credit card numbers, Social Security numbers and login credentials . Thieves may use this data for identity theft, credit card fraud or other crimes.

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Business Success Strategy: The Importance of Your Logo

A Logo we created for A-Quality Refrigeration
http://www.aqualityrefrigeration.com

Welcome to the first of many Web We Weave Business Success Strategies!

Over the next year, we'll introduce you to a variety of ways to grow your business and we'll discuss a variety topics such as:

• Steps to starting a brand new business
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• A living Website
• Social Media and why you need it
• Search Engine Visibility
• Mobile Strategies like Text Message and Maps Marketing
• Different forms of print marketing that will grow your business
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Your logo is more than just a first impression; it defines your business and brand to your customers. Your logo will make your customers feel like your business is professional, which helps build trust and that important great reputation. Plus, a valuable logo helps you stand out from your competition which makes winning over potential customers much easier.

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How domain names can build & protect your brand.

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Other branding help. See our logo development information. Click here.