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| A Logo we created for A-Quality Refrigeration http://www.aqualityrefrigeration.com |
Over the next year, we'll introduce you to a variety of ways to grow your business and we'll discuss a variety topics such as:
- Steps to starting a brand new business
- Long and short term approaches to gaining new customers and improving your business
- Online and offline marketing methods
- A living Website
- Social Media and why you need it
- Search Engine Visibility
- Mobile Strategies like Text Message and Maps Marketing
- Different forms of print marketing that will grow your business
- How Web We Weave can help you achieve the business growth you want
Our first topic is the importance of your logo.
Your logo is more than just a first impression; it defines your business and brand to your customers. Your logo will make your customers feel like your business is professional, which helps build trust and that important great reputation. Plus, a valuable logo helps you stand out from your competition which makes winning over potential customers much easier.
When thinking about what you want from your logo, consider the adjectives you would use to describe the branding of your business; fun, elegant, sleek, luxe, corporate, playful, nostalgia, etc. Your logo should convey these. Other ideas to consider when designing your logo include:
- Make your logo memorable. If potential customers forget your logo, they will forget your brand.
- Ensure your logo can easily be described. No-one is able to remember something they can't describe.
- Your logo should be effective no matter how big or small it is on print or the web. If it looks great on a billboard but is hard to read on a business card, then it’s useless.
- Your logo should have no more then 3 colors and color should not define your logo. It should be recognizable even in black and white.
After reflecting upon these logo guidelines, evaluate your current logo and ask yourself whether it satisfies the above criteria. If it does not, consider getting a new logo for your business that is practical, professional and represents your brand accurately.
Having a great new logo designed is easy at Web We Weave. Our talented designers will help create a logo for your business that is effective and that you can be proud of. If you know exactly what you want in a new logo, we can take your idea to create your ideal logo. If you're not quite sure of what you want, we’ll give you some great ideas that you can choose from, even mix and match. Either case, we’ll create a logo that looks amazing and gets you noticed.
Click here to get started.
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