It’s a Lot Like Fishing :: How to Convert Facebook Fans Into Customers [Infographic]

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cCOne of the biggest challenges with social media has been identifying the return on investment. A study recent by Syncapse, indicated that a Facebook “like” could be worth up to $174. While businesses and social media marketers alike understand the necessity of building a Facebook following, for many the conversion from fan to paying customer is still puzzling.

According to digital engagement firm the Abbi Agency, making the conversion is like fishing — you have to set the bait and reel them in. They’ve created a three-pronged strategy for using Facebook to drive traffic, and you’ll find their infographic below.

Converting Facebook fans into paying customers on Facebook and other social media pages is a lot like fishing: It takes: 

1. Patience

2. Knowledge of conversation rates, and 

3. strategic thinking. 

Facebook fans, like fish, are fickle. They get distracted and they lose interest. We never want this to happen and we want our social media sites to offer more then just simple announcements about our business.  It keeps your business and brand in front of them more often, and they enjoy reading the content.  

Your Social Media Content Goal is: 

STEP 1. Post 50% Engaging Content which includes text updates like questions and fill-in-the-blanks, links to awesome third party content, and photos that are funny, inspiring and educational. Watch how these will keep people interested in your social pages.

THE GOAL is to get clicks in the form of: likes, comments, and link views. We want to make sure that we are giving away content that is: easy to click, easy to consume, and easy to swallow.

THIS IS KEY: Always remember that because of Facebook's algorithms, the more clicks you get today, the more visible your posts will be tomorrow --- including the ones with baited hooks.

STEP 2. Post 50% Promotional Content. Types of promotional content are in the form of announcements, videos, posters, photos, and even Blogs written specifically from an your companies perspective.

THE GOAL here is to get fans to taste, the bait, chase the bait, take a bite and get reeled in. We're going to be posting engaging content first, then promoting our own content.  We need to do so continuously and consistently.

THE KEY: We're building the Facebook algorithm for your page so that your promotional posts are seen by many of your followers and their friends, rather then a few.

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If you want to learn more about social media marketing, follow the Web We Weave blog and all our other social media sites. We're constantly writing and finding great information about marketing, social media and Web secrets.  We're also starting a newsletter that will provide you will all types of marketing research, ideas, and tips.

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Social Media and Marketing Info Graphics on Pintrest

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SOURCES: 

Infographic and information from Post Planner

Study from Syncapse

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New Domains (gTLDs) Hot Off the Press!

Come one, come all. New Domains (gTLDs) are added once again! These domains are in General Availability and ready for you to integrate into your business:

• .LONDON (Court 8 million London shoppers)
• .GLOBAL (.global says you're everywhere.)
• .INSURE (Sell more policies with .insure.)
• .ACCOUNTANTS (make it all add up.)
• .FINANCE (Get a better rate of return.)
• .DIGITAL (.digital is the place for downloads.)
• .CLAIMS (Handle their .claims online.)
• .CREDIT (Find more borrowers with .credit.)
• .CREDITCARD (Get more .creditcard applications.)
• .GRATIS (Generate goodwill with .gratis.)
• .RED (Heat up your website with .red.)
• .KIM (Claim your family name with .kim.)
• .PINK (Think .pink.)
• .BLUE (Show your true colors with .blue.)
• .BLACK (Give your site effortless chic with .black.)

Use these excellent new domains to help you continually best target a particular industry. Use these domains to grow your identity.

Start your domain name search here: http://www.webweweave.net

Top 10 Online Threats

The strategies hackers use to break into your site can be complicated but the results are usually

pretty simple – lost revenue. Here are the 10 most common threats identified by the Open Web
Application Security Project. To find out more on protecting your site, click here.

1. Injection.

It's not uncommon for web applications to have injection flaws, especially SQL injection flaws. A hacker who finds one will send malicious data as part of a command or query. The attacker's message tricks the app into changing data or executing a command it was not designed to obey.

2. Cross-site Scripting.

Cross-site Scripting flaws occur whenever an application sends user-supplied data to a web browser without validating it first. Hackers use these flaws to hijack users away from the site or deface it, thereby costing the site owner in lost business.

3. Insecure Direct Object References.

Applications that lack checks to verify a user is authorized to view particular content can be manipulated to access private data.

4. Broken Authentication.

When account credentials and session tokens aren't properly protected, hackers can assume users' identities online.

5. Cross-site Request Forgery (CSRF).

A CSRF attack tricks unknowing site visitors into submitting forged HTTP requests via image tags, XSS, or other techniques. If the user is logged in, the attack succeeds.

6. Security Misconfiguration.

Security misconfiguration flaws give hackers unauthorized access to system data via default accounts, unused pages, unpatched flaws, unprotected files and directories.

7. Insecure Cryptographic Storage.

Many web applications don't do enough to protect sensitive data such as credit card numbers, Social Security numbers and login credentials . Thieves may use this data for identity theft, credit card fraud or other crimes.

8. Failure to Restrict URL Access.

Often an app will protect sensitive interactions by not showing links or URLs to unauthorized users. Attackers use this weakness to access those URLs directly in order to carry out unauthorized actions.

9. Insufficient Transport Layer Protection.

Applications often fail to authenticate, encrypt and protect the confidentiality of network traffic. Some use weak algorithms, expired or invalid certificates or use them incorrectly. This allows hackers to "eavesdrop" on online exchanges. An SSL Certificate typically neutralizes this threat.

10. Invalidated Redirects & Forwards.

Web applications often redirect or forward legitimate users to other pages and websites, using insecure data to determine the destination. Attackers use this weakness to redirect victims to phishing or malware sites, or use forwards to open private pages.

SiteLock is offered by Web We Weave. To find out more on protecting your site, click here.

Your Media Management Team - Web We Weave

Call us at 480-241-9428
and ask us about our
Media Management program

Web We Weave can be your companies complete Media Management team. For your consultation and evaluation, simply call us at 480-241-9428 and ask about our Media Management program.

Seriously, we manage every aspect of your media; electronic, web and print. Our goal is to make you and your patrons say, “WOW!”, our mission is to get you found, having fun doing it is our passion, and our focus is on you.

Everything you need for web, print, marketing, and social media. We get you noticed ... we get people talking ...  and we make you look great!

Your complete media management team is right here, and you get everything listed below for the affordable price of hiring a part-time professional. This is a marketing strategy and opportunity you can not pass up! And it's great for both the start-up business or the corporation that's been around for years.

- Complete Corporate Brand marketing.
- Logo design.
- Graphics, designs, and layout for print and web.
- Web management with unlimited pages designed/developed.
- Mobile Web Management.
- Complete Social Media management.
- Search Engine Visibility.
- Text Message Marketing.
- Maps Marketing.
- Shopping Cart Development.
- Blog setup and design.
- Unlimited FREE Business Cards for employees.
- Free Web hosting.
- 5 Free Domain Names .
- Unlimited Corporate Email Addresses.
- Unlimited Bandwidth and Disk Quota.
- Amazing Page Editor (Content Management System).
- Wholesale prices on printing (save up to 50% on printing).
- Corporate Email Newsletter Campaigns.
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- Loyalty Mobile App and other Apps.
- $50 Facebook Advertising Credits per month.
- $50 Google Adwords Credits per month.
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Call 480-241-9428 and ask us about our Media Management program.

Business Success Strategy: The Importance of Your Logo

A Logo we created for A-Quality Refrigeration
http://www.aqualityrefrigeration.com

Welcome to the first of many Web We Weave Business Success Strategies!

Over the next year, we'll introduce you to a variety of ways to grow your business and we'll discuss a variety topics such as:

• Steps to starting a brand new business
• Long and short term approaches to gaining new customers and improving your business
• Online and offline marketing methods
• A living Website
• Social Media and why you need it
• Search Engine Visibility
• Mobile Strategies like Text Message and Maps Marketing
• Different forms of print marketing that will grow your business
• How Web We Weave can help you achieve the business growth you want

Our first topic is the importance of your logo. 

Your logo is more than just a first impression; it defines your business and brand to your customers. Your logo will make your customers feel like your business is professional, which helps build trust and that important great reputation. Plus, a valuable logo helps you stand out from your competition which makes winning over potential customers much easier.

When thinking about what you want from your logo, consider the adjectives you would use to describe the branding of your business; fun, elegant, sleek, luxe, corporate, playful, nostalgia, etc. Your logo should convey these. Other ideas to consider when designing your logo include:

• Make your logo memorable. If potential customers forget your logo, they will forget your brand.
• Ensure your logo can easily be described. No-one is able to remember something they can't describe.
• Your logo should be effective no matter how big or small it is on print or the web. If it looks great on a billboard but is hard to read on a business card, then it’s useless.
• Your logo should have no more then 3 colors and color should not define your logo. It should be recognizable even in black and white.

After reflecting upon these logo guidelines, evaluate your current logo and ask yourself whether it satisfies the above criteria. If it does not, consider getting a new logo for your business that is practical, professional and represents your brand accurately.

Having a great new logo designed is easy at Web We Weave. Our talented designers will help create a logo for your business that is effective and that you can be proud of. If you know exactly what you want in a new logo, we can take your idea to create your ideal logo. If you're not quite sure of what you want, we’ll give you some great ideas that you can choose from, even mix and match. Either case, we’ll create a logo that looks amazing and gets you noticed.

Click here to get started.

Domain Names and Branding

How domain names can build & protect your brand.

Get your .COM brand today.

As a small business owner, you're constantly working to build your brand — making sure your company is known for unbeatable quality and remarkable service. While social media websites like Facebook® and Yelp® are valuable tools in helping you establish a stellar reputation, they're no replacement for your own unique domain name.

More than anything, a domain name gives your business a level of professionalism and legitimacy you simply can't get from a social media profile. While the process of domain name registration is easier and more affordable than most people realize, taking the time to register a domain shows a level of commitment and dedication. In short, it shows customers that you're serious about your business.

A domain name also gives you a secret weapon in marketing your business: a domain-based email address, like you@yourcompany.com. What makes this so special? Well, like a domain, it shows a level of professionalism that you can't get from a free email address. But just as importantly, it promotes your brand every time you send a message. Instead of seeing an email from a Gmail™ or Yahoo!® address in their inbox, customers see your company name — and the more they see it, the more they'll remember it.

As a top domain name registrar (and web hosting company), we've helped thousands of customers find success online with the right domain name (or names) — we can do the same for you. Call our award-winning service and support anytime, 24/7, at (480) 241-9428. Our friendly customer care consultants are happy to help.

Other branding help. See our logo development information. Click here.

Business Success Strategy: Choosing the Right Domain Name

Start your domain name search today.
Click Here ...

When customers want to find a business, whether it's a local restaurant or a global retailer, the Web is the first place they look. Domain names not only make it easy for customers to find your business on the Web, they also give you a place where you can create your own unique online presence, from a full-blown Web store to a simple online business card with your contact information, hours and location.

How you choose your domain name depends on where you are with your business. If you're already up and running with a brick-&-mortar location, you'll want to choose a domain that matches your business name. You've worked hard to create a name and a brand that customers know and love, so you having the matching domain only makes sense for your customers. Here are 10 great tips for helping you choose your domain name.

Of course, if you have a popular name (like AAA Plumbing), your first choice may not be available. If that's the case, don't worry — there are virtually endless domain variations available. Try a different domain extension like .NET, .BIZ or .CO instead of just .COM. Another tip is to add a local element to your name, such as AAAPlumbingAZ.com. This not only differentiates your business from others that may be located across the country, it can help improve your search engine results for local customers.

If you're just starting out — or you're launching a business that will only exist online — choosing your domain name is essentially choosing your company name. You want a name that's memorable and represents your business, if not literally, then at least your company's personality or attitude (think WebWeWeave.net).

And all businesses, new and established, can benefit from a few best practices when it comes to choosing a domain, such as making your name easy to spell and keeping it short.

About Web We Weave

The New Web We Weave. Check Us Out!

Web We Weave has been around for nine years now; since 2005. I know, it's hard to believe.  

It started out as a simple freelance web development company working on a few websites per year out of my home, and has grown throughout the years to hundreds of sites managed. Business and sites have come and gone since then; I don't even remember most of the sites designed and developed. From a small web development freelancer, to hosting to selling domain names, Web We Weave is growing and always changing to better serve our customers.

And now we are starting on a new leg of this adventure.  Web We Weave is transitioning from strictly a web development company to an Web presence resource providing amazing online products and services to individuals and companies. Some of those products and resources include; 

• domain names
• web hosting
• SSL & security
• email accounts
• website builder or custom design
• e-commerce products and shopping cart
• fax through email
• search engine visibility
• printing
• logo design
• and so much more. 

We've added a whole plethora of services you can take advantage of when managing your own website or a clients website. Plus, if you are a freelancer yourself, we'll give you special discounts on domain names, hosting and other products. Just let us know.

We'll start writing and adding to our blog often and keep you informed on all the latest products and resources available to you.

And if you need a media management team or a simple website created, we can still handle that through out sister company, EZ Media Bar. Then you can take advantage of all the other media service offered; printing, SMS Txt Marketing, rewards app, email newsletters, and so much more.

Have you purchased your domain name?

Ryan Foresman
Web Servant

10 Great Tips in Choosing the Right Domain Name

Get Your Domain Name Now

If you've never done it before, choosing a domain name can be an intimidating experience. What do we look for, what's the best name, how do I come up with ideas? All great questions as choosing the right domain name requires a lot of thought and consideration. Your domain name is a large part of your corporate identity; so you want to make sure you choose the right domain name that is easy to find and promote from Web We Weave. Follow these 10 simple steps below to help you pick the perfect domain.

1. Act Fast
Domain names sell quickly, and while it's difficult to find the perfect .COM, with creativity you can find that perfect domain. The good thing, they're also inexpensive, so register your favorite domain names as soon as possible. If you’re having trouble finding an available name, domain registrars like Web We Weave will suggest alternate names during your domain search to help you find the perfect name.

2. Keep it Short
If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go. A few strokes of the keypad on both computer and smartphone make it so much easier to type.

3. Make it Easy to Type
Finding a domain name that's easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it may be harder for customers to find your site.

4. Use Keywords
Try using keywords that describe your business and the services you offer. For example; if you’re a glass replacement business, you may want to register GlassRepair.com or GlassReplacement.com. Include the keywords that people enter when searching for your products or services. It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.

5. Target Your Area
If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: OldTownTavernAZ.com.

6. Avoid Numbers and Hyphens
Numbers and hyphens are often misunderstood — people who hear your website address don't know if you're using a numeral (5) or it's spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe (i.e. highfivesports.com and high5sports.com.).

7. Be Memorable
There are millions of registered domain names, so having a domain that's catchy and memorable is essential. Once you've come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.

Quick Solution: Got a great idea for a domain? Register your name today and put a website out there before someone else beats you to it.

8. Research It
Make sure the name you've selected isn't trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!

9. Use an Appropriate Domain Name Extension
Extensions are suffixes, such as .COM or .NET, at the end of Web addresses. These can have specific uses, so make sure to choose one that works for your business. .COM is far and away the most popular, but here are some other top extensions and how they're often used:
• .co : an abbreviation for company, commerce, and community
• .info : informational sites
• .net : technical, Internet infrastructure sites
• .org : non-commercial organizations and non-profits
• .biz : business or commercial use, like ecommerce sites
• .me : blogs, resumes or personal sites

Tip: You don't need to build a website for every domain. Just forward any additional domains to your primary website.

10. Protect and Build Your Brand
To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.

Get your domain name(s) today at some of the best prices in the industry. Search Now!